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Southeast Queens Women
Getting Dressed For Success

By MARCIA MOXAM COMRIE

Free designer suits, a new job and a new life, — all of these things can be found in a small building in Jamaica – a place where new opportunities are being created each day and women are buttoning up on the fast track to success.

Prepare For A New Life

In two adjacent buildings on 116th Avenue and Merrick Boulevard two vastly different preparations are underway daily.

In one building, people are being prepared at the end of life, in the other, women are being prepared to start new lives.

Inside a building adjacent to a local funeral home, Dress for Success, an organization, which suits and supports women for new lives as career women is building new beginnings for career-minded women.

Getting Fitted For the Future

At Dress For Success, racks of designer suits line the walls and shelves are stocked with shoes ready for women who want to "hit the pavement" in search of a new job.

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Working for Dress for Success is a job that suits Alexis Greene and her clients.

There’s a volunteer steam-pressing a suit in the middle of the open room while another volunteer – a college student – prepares fliers on a computer as they get ready for a publicity blitz.

In another area of the room, Rhonda Taylor-Becton is being fitted for a suit. She has just found a new job wearing a donated suit from this very room and she’s back for a follow up suit to start her job.

She is as excited as a little girl in her Easter best.

Taylor-Becton, like most of the women who will come here, has not worked in many years. She twirls in the new suit, amazed at the beautiful reflection in the full-length mirror.

"Wow, I’m feeling so beautiful!" she exclaimed. "I have not worked in 10 to 15 years," said the newly minted 36 year-old career woman.

According to Alexis Greene, branch director of Dress For Success, this is a second chance for women who come from a variety of experiences.

"This is not a hand out," said Greene, "it’s a hand up."

How It All Got Started

The "hand ups" began about five years ago when the grandfather of Nancy Lublin, a young Manhattan woman (then a law student at New York University), died and left a $5,000 bequeath to his great granddaughter.

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Rhonda Taylor Becton (right) gets fitted for a new career.

Instead of putting the windfall into her education or an IRA account, Lublin instead went to Harlem to talk to two nuns who ran a job-training program for underprivileged women, about how she might use the money to benefit people less fortunate than herself.

The brainstorming session yielded the idea of a place where women coming from a variety of oppressive backgrounds could be helped back into the workforce with the help of free suits and other support.

And with that, Dress for Success was born in Manhattan.

Meanwhile, Joy Gordon had finished law school and was working as a prosecutor in the Bronx.

Gordon’s experience included a stint as a volunteer at Victims Services, a non-profit agency. One morning while on maternity leave she tuned in to the FOX-TV show, "Good Morning New York," while Lublin was talking about her brand new organization which helped women become independent by going to work.

Gordon was intrigued and she offered her services on a volunteer basis. Eventually, she started sending clients to Dress for Success and liked the results she was getting.

"The women would come back suited," she said. "Then Nancy invited me to be on her board in 1997. I was on the board until 1999.

The organization was such a success that Lublin was forced to go nationwide and international.

Gordon, who had become disenchanted with life as a prosecutor, became executive director of the Manhattan branch while Lublin went international.

For Gordon, a St. Albans resident, her tenure would not be complete success without opening a branch in her home borough.

She contacted Rev. Floyd Flake, who donated a building and with renovations donated by J & R Associates, a local construction company, and electrical wiring (also donated) by EGG Electric, a company owned and operated by women, they were ready for the women of Queens.

Alexis Greene, who was already with Dress for Success in Manhattan, was appointed branch manager and is now in the throes of finding organizations for linkages.

Getting Suited Up

According to Greene, Dress for Success is more than a suit for an interview.

Participants must be enrolled in a (non-profit) training program offering both hard and soft skills – hard skills such as computer operations and soft skills such as resume development – and interview skills. The agency would then refer the client once they have reached job readiness and have secured an interview.

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Racks of designer suits line the walls - free to Dress for Success clients.

"The women who come to us are fully job ready," said Greene. "They’ve learned the hard and soft skills, they have the resume, they’ve done the mock interview and they have a real job interview arranged. When they get here they are greeted by a volunteer [a personal shopper] who assists them."

To Gordon who, at least for now, gave up her law career, seeing the look on the women’s faces is priceless.

"When they come here it should feel like a very upscale department store – like a Sax fifth Avenue or a Bergdorf Goodman," she explained. "It should feel like you’re paying. In fact, one woman came in and when she got ready to leave she told us the service made her feel as though she had put a gold card on the table. We know that how you feel combined with how you look makes all the difference."

"Queens is our most (ethnically) diverse borough," she observed. "My goal here is really to extend our reach. I love working with our women and I want to work with all our women here in Queens."

According to Gordon, the "clients" they see have not worked for a variety of reasons. Some are escaping abusive relationships; some have been ill while others might even have been in jail or even displaced homemakers. The reasons become irrelevant once they walk through the door at 116-06 Merrick Boulevard.

"Some of the women have never worn a suit or even a skirt," said Gordon. "So when they come here and they put on a suit with a pearl necklace and matching earrings [donated by Avon] tears come to their eyes and to our personal shoppers’ eyes. It’s a personal relationship between women and all those socio-economic barriers get broken down. There are no barriers here," she explained.

The idea, according to Gordon and Green, is to equip the client to walk into an interview "on equal footing with anyone else." Because if you walk into the interview looking and feeling great "it reflects to the interviewer" thereby enhancing success.

You Have The Job, Now What?

Dress for Success, according to its local manager, continues to support the client even in the workforce. They have established "The Professional Women’s Group," sponsored by Mercedes Benz, and mentored by professional women with at least five years of (working) experience. They are provided with job survival tips such as how to handle a difficult boss and how to ask for a raise and promotion and even childcare issues. It allows for resume exchange and even advised of openings at their respective companies. "Friendships," they say, have blossomed in these groups both among the clients and their mentors.

"They take the suit and turn it into a job," said Gordon. "Our mentorship program teaches them how to turn that job into a career. We don’t just drop you after you get the job and say ‘goodbye, good luck.’ No. That could be crash and burn for them."

What You Can Do

According to Dress for Success officials, they are always in need of volunteers for different roles. Because they are a non-profit organization, they also need ongoing funding and they "desperately need" plus size suits and other professional garments.

Seventy percent of their clients are plus sized but most of their donations are for smaller models.

They are located at 116-06 Merrick Blvd. and can be reached at 949-7179 or at www.dressforsuccess.org.

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